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BetterEditor.org Media News

BetterEditor.org's Media News charts the latest developments in the world of magazines, books, and Internet publishing with press updates published to this feed as they are released. BetterEditor.org's Media News feed is updated daily.


Monday, July 16, 2007

 

CityVoter to Provide Online Metro Guides for McGraw-Hill Broadcasting Stations

CityVoter to Provide Online Metro Guides for McGraw-Hill Broadcasting Stations

CityVoter platform delivers hyper-local content that increases traffic, engages the local online community and connects site visitors with local businesses

BOSTON, July 16 /PRNewswire/ -- CityVoter Inc., provider of exclusive metro guides for leading media companies that want to establish their websites as premier destinations for local information, today announced that McGraw-Hill Broadcasting has selected CityVoter to build, manage and maintain online local guides for three of its ABC-affiliated TV stations' websites: KMGH-TV in Denver (thedenverchannel.com), WRTV in Indianapolis (theindychannel.com) and KGTV in San Diego (10news.com).

(Logo: http://www.newscom.com/cgi-bin/prnh/20070628/NETH083 )

McGraw-Hill Broadcasting joins a growing list of media companies that have chosen CityVoter to increase website traffic and build social interaction on their local television station websites by enhancing the value of the content delivered to and about the local community.

"People are increasingly exploring their cities online and are looking for more than basic information -- they want photos, videos, maps, customer reviews and more," said CityVoter CEO Josh Walker. "McGraw-Hill Broadcasting understands the importance of delivering a richer online experience in developing relationships with its local communities. We look forward to working with them to help local businesses that often do not have the time, money and expertise to leverage local search and digital media."

CityVoter's metro guides offer local businesses a free online presence and easy-to-use tools to manage their listings, saving them time and money and increasing their exposure to an increasingly savvy consumer base. In addition, each guide offers a list of the best local businesses, which is determined by the local community through an annual "best-of" contest in which visitors nominate and vote for their favorite businesses. The guides offer reviews and photos posted by customers, enhancing the value of a local business listing -- both for the business and for those searching for detailed local information.

"We are excited about working with CityVoter to further engage website visitors and local businesses," said Barb Palser, director of Digital Media, McGraw-Hill Broadcasting. "Our new metro guides in Denver, Indianapolis and San Diego demonstrate McGraw-Hill Broadcasting's commitment to serving our local communities and to delivering high-quality digital content."

McGraw-Hill Broadcasting and CityVoter will kick off their three-year partnership with the launch of the Denver metro guide and best-of contest on July 30, 2007. Indianapolis and San Diego will follow, with all three guides expected to go live by the end of September 2007.

About CityVoter Inc.

Founded in 2005, CityVoter builds image-based city guides for leading media companies interested in enhancing the local relevancy of their websites and strengthening their relationships with their online communities. CityVoter guides are the premier destinations for local commercial content, featuring descriptions, photos, videos, maps, and customer comments on the top local businesses. Each guide features a "best-of" contest to discover the best local businesses, as chosen by the local community. CityVoter is rapidly innovating in the areas of video, mobile, and social networking to dramatically increase site traffic and deliver targeted, engaged consumers to advertisers. Current media partner clients include CBS Television Stations' WBZ-TV, Gannett, Hearst-Argyle, McGraw-Hill Broadcasting, and Post-Newsweek Stations. For more information, visit www.cityvoter.com.

Contacts:
Caralyn Quigley Eileen Pacheco
CityVoter Inc. Tango Group
617-741-3100 Tel 781-556-1026
cquigley@cityvoter.comeileen@tango-group.com

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070628/NETH083
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: CityVoter, Inc.

CONTACT: Caralyn Quigley of CityVoter Inc., +1-617-741-3100,
cquigley@cityvoter.com; or Eileen Pacheco of Tango Group, +1-781-556-1026,
eileen@tango-group.com, for CityVoter Inc.

Web site:

http://www.cityvoter.com/


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Profile: Media News


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