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Digital Camera Meets Baby Book

WALNUT CREEK, Calif., July 17 /PRNewswire/ -- How Fast They Grow(TM), a new company founded by a mother of two young children, announces the launch of its all-digital baby book website, http://www.howfasttheygrow.com/.

Aimed at parents who exclusively use digital cameras, the website allows quick creation of 12 by 12 inch pages using one's own digital photos and journaling. Unlike commercial photo websites, the pages are ordered individually, not bound books, so that users can build their books over time. To display and protect customers' pages, the website offers post-bound scrapbook-style albums by high-end photo book designer, Celine Countryman, of St. Paul, Minnesota, with standard custom embossing.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070717/AQTU198)

How It Works: Patent-pending Digi-Scrapbook(TM)

How Fast They Grow(TM) developed its own unique rich-internet application, "Digi-Scrapbook(TM)," in conjunction with Ecom Enterprises of Sunnyvale, CA. This patent-pending tool allows for real-time editing of pages, photos and text, while keeping the traditional look of a high-end scrapbook with details like layered text, quote boxes, and well-formatted photo collages. "The end result is a beautiful page you would only have dreamed you could make in traditional paper form," says Cathy Bennett, the founder. Other features include:

-- No software to download or purchase
-- 109 page designs
-- Titles, fonts, quotes and journaling customized by the user, including
overlapping title effects
-- Photo editing tools
-- Online sharing system
-- "Full-bleed" blank template printing for users with their own digital
designs

Paper Scrapbooking: Not for Everyone

As a self-professed "scrapbooking dropout," founder and mother Cathy Bennett sees a substantial market for moms like herself. "There is an unspoken expectation that moms should chronicle their baby's first year. Despite the current popularity of paper scrapbooking, the moms I know were disillusioned by the time commitment. It takes at least an hour to make one page and that doesn't even take into account the time to buy the merchandise and print the right photos," states Bennett. "My goal is a 'Just Add Water' solution to baby and child scrapbooking. We also make it fun and beautiful, thanks to our digi-scrapbook(TM) web tool and good design." The final printed pages retail for $7.50 each and albums are $55.00 each.

Today's Baby Design -- Beyond "Ducks and Diaper Pins"

"Modern baby design has evolved from the ducks and diaper pin cliches. We made our page designs and their appeal to today's parents a top priority," states Bennett. There are four themes available, each with 27 different templates to choose from: Pink, Green, and Blue "Baby Toiles" inspired by classic nurseries and "Storytime," featuring vintage images and more eclectic colors. "A baby book is a labor of love, and we haven't taken away from that experience, we've just made it easier." Perhaps best of all, there's no paper scrapbook mess.

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Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070717/AQTU198
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN18
PRN Photo Desk, photodesk@prnewswire.com
Source: How Fast They Grow

CONTACT: Cathy Bennett, Founder of How Fast They Grow,
+1-925-465-4090, press@howfasttheygrow.com

Web site:

http://www.howfasttheygrow.com/

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Profile: Media News