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BetterEditor.org Media News

BetterEditor.org's Media News charts the latest developments in the world of magazines, books, and Internet publishing with press updates published to this feed as they are released. BetterEditor.org's Media News feed is updated daily.


Wednesday, July 18, 2007

 

Stylesight Provides the Fashion and Style Industries with Images that Inspire and Tools to Get the Job Done

Stylesight Provides the Fashion and Style Industries with Images that Inspire and Tools to Get the Job Done

Cutting-Edge Technology Company Enables The Most Credible Trend Forecasting Information and Product Development Applications for Anyone Seeking to Track Trends and Predict Change

NEW YORK, July 18 /PRNewswire/ -- Stylesight, the premier style information service, is dramatically improving the way fashion and style professionals work by simplifying their processes with a state-of-the-art technology platform that combines unparalleled insight and trend forecasting information with all of the necessary tools needed to achieve success and improve productivity.

At the core of the Stylesight platform is an extraordinary image library that features over two million images. An unparalleled inventory of content includes:

-- Coverage of all the Designer Collections from New York, Paris, London,
Milan, Los Angeles, Sao Paulo, and Rio de Janeiro
-- Fashion buzz on the streets and store windows of key fashion &
interior design stores from all the major cities of the world
-- Vintage, Denim, Color, Trade Shows, Celebrity Fashion, Flats Sketches,
original Graphic Design, and Mood Images

Stylesight's proprietary search functionality allows creative professionals to trim volumes of inspirational images down to concise, specific and relevant results. Users can download multiple images, zoom every image for incredible detail, print and/or email tear sheets, create slideshows and trend boards to internal colleagues or external suppliers and share comments.

"As someone who has worked on both the creative and business sides of the apparel industry, I empathize with the headaches that today's style professionals undergo to create their final products," said Frank Bober, Stylesight's founder and chief executive officer. "With our rich content, patented search technology and industry-leading trend analysis, Stylesight aims to take the pain out of the work to enliven creative types to achieve even greater successes."

In addition to providing images that inspire, a true "point of view' on the style industry, and technology that facilitates the process, Stylesight maintains The Fashion Office, which is comprised of a global team of venerable trend professionals who probe, edit and check emerging fashion signals in order to translate them into concise, clear and actionable messages for Stylesight's subscribers. The Fashion Office ensures that Stylesight users can search for the next big thing while also validating their current work by making sense of the thousands of new images in Stylesight's Image Library and providing:

-- MegaColors seasonal forecasts: an expansive array of directional
color themes for the development of seasonal product categories
-- MegaTrends seasonal forecasts: a broad spectrum of big picture trends
-- 90 Days: a monthly design and merchandising package that takes
advantage of Fast Fashion trends & production
-- Runway Analysis: a synthesis of each Fall/Winter and Spring/Summer
fashion season calling out major trends with a spot light on the
designers who create them
-- Street Reports
-- Trade show coverage
-- Sites that Inspire - vetted by our retail analyst, summary information
and links to other websites that have the potential to provide
tangential but useful information for clients

Rounding out the arsenal of creative resources, Stylesight provides a number of fun and practical tools to help subscribers get the most out of work and life. From the Stylesightings blog (http://www.stylesightings.com/), which covers all aspects of style and pop culture from the vantage point of the street; to interactive shopping maps powered by Google Maps that allow users to plot their own shopping trips to major destinations across the world; Stylesight is continually adding content that makes the creative journey more efficient, less costly, faster and more accurate.

"At Stylesight, we understand that there are companies both big and small that require rich information and tools that can help take their organization to the next level, without putting a huge dent in their bank accounts," says Larry Nipon, president of Stylesight. "We enjoy working with companies to understand their needs and then provide a package of resources at a great value that are customized to their business model."

Stylesight has already been extremely well received by the industry and subscribers include many of the world's leading retailers and manufacturers including Macy's, Victoria's Secret, Liz Claiborne, Target, Le Sportsac and many more.

Stylesight's management team is made up of seasoned and accomplished industry insiders with extensive careers in fashion design, trend analysis, forecasting, reporting, merchandising and apparel manufacturing. Additionally Stylesight has created a global network of style correspondents and creative staff with their eyes trained on organically developing trends and themes emerging around the world. Located all over the globe, from New York and Los Angeles to London, Paris, Milan, Tokyo and beyond, the company's network of correspondents gives Stylesight subscribers an unobstructed view of the world and access to time-sensitive, informative and directional content updated in real-time.

Founded in 2003, Stylesight is privately held with headquarters in New York City, with offices in Los Angeles and London.

For more information, visit http://www.stylesight.com/.

Source: Stylesight

CONTACT: Jason Schlossberg of Kwittken & Company, +1-646-747-7140, or
jschlossberg@kwitco.com, for Stylesight

Web site:

http://www.stylesight.com/
http://www.stylesightings.com/


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Profile: Media News


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