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Site Provides Access to TV Land Press Materials 24/7 Beginning August 1, 2007

LOS ANGELES, July 13 /PRNewswire/ -- TV Land Corporate Communications Department will launch a new media relations website called tvlandpress.com on Wednesday, August 1, 2007, it was announced today by Paul Ward, Senior Vice President, Corporate Communications, TV Land. The website, which runs on SharePoint, gives members of the media immediate access to all TV Land press releases, executive bios, artwork and background information on TV Land's current programming line-up.

"tvlandpress.com is our latest effort to streamline TV Land's communication with the media and to provide immediate access to our various press materials," explains Ward. "We are happy to provide this portal to media outlets and are hopeful that journalist will enjoy the convenience of access -- 24/7 -- to key information about TV Land."

The tvlandpress.com website will feature program and channel overviews, cast photos and press releases from over 20 classic television shows currently on the summer schedule like The Andy Griffith Show, Good Times and I Love Lucy as well as information on TV Land's original programs like Back to the Grind and TV Land Confidential.

Starting in the fall, writers and editors will be able to view select clips/highlights of upcoming TV Land original programs on tvlandpress.com. In spring 2008, the registration for the 2008 TV Land Awards Show will be automated and taken online to the tvlandpress.com website.

All media is invited to visit the website at www.tvlandpress.com.

Viewing photos and printing of press releases, bios and all other written material will be available without user identification. High-resolution photos can be easily downloaded by completing a brief online registration form.

The tvlandpress.com website was created and implemented by L&T Infotech and was designed internally TV Land Creative Services.

Now seen in over 90 million U.S. homes, TV Land is dedicated to building the ultimate Baby Boomer entertainment brand on all platforms. Armed with a slate of new original programming, newly acquired Classic TV and movies, multiplatform content and Cause Change, a new pro-social initiative, the network is uniquely positioned to cater to America's 78 million Baby Boomers, the first generation of Americans who grew alongside television. TV Land's program mix features hit originals, popular dramas, sitcoms, westerns and Retromercials. TV Land's roster includes hits like All in the Family, M*A*S*H, The Andy Griffith Show and several others. Furthering the network's commitment to develop original programming that complements its roster of acquisitions, the network regularly showcases original series and specials like I Pity The Fool, Sit Down Comedy with David Steinberg, TV Land Myths and Legends, Generation Boom, TV Land Confidential and the upcoming original series High School Reunion.

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

For more information please visit the MTV Networks press site at press.mtvn.com/tcajul07.

Source: TV Land

CONTACT: Vanessa Reyes-Smith of TV Land, +1-310-752-8081,
Vanessa.reyes@tvland.com

Web site:

http://www.tvlandpress.com/

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Profile: Media News