BetterEditor.org Media News

STOCKHOLM, Sweden, December 18/PRNewswire/ --

- Easy Access Drink Inspiration

Classic cocktails, non-alcoholic and tea drinks; the drinks of today are
of many kinds and they can all be found on the all-new and updated drink
guide from ABSOLUT. Thanks to new and easy search features, ABSOLUTDRINKS.COM
promises to guide each visitor to the right drink and recipe for every
possible occasion.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081218/332439-a )

(Logo: http://www.newscom.com/cgi-bin/prnh/20081218/332439-b )

Through the decades ABSOLUT has gathered a vast collection of recipes and
drink expertise. Originally launched in 2006, ABSOLUTDRINKS.COM has proven to
be a drink guide appreciated by many consumers, regardless of their spirit
base.

Whether looking for a classic cocktail or a taste of novelty, the new
ABSOLUTDRINKS.COM will guide the visitor in an even easier way through
ingredients, spirit bases and occasions from a database containing more than
3,000 inspiring recipes, all tested and served by actual bartenders around
the world. It's a quick and simple tool to use at home for the consumer.

"The new ABSOLUTDRINKS.COM is the ultimate guide to sophisticated
drink-mixing made easy", says Louise Aren, Global Director Integrated
Marketing, The ABSOLUT Company. "In a few minutes, everyone can learn how to
mix a Cosmopolitan with the perfect finish and make good use of each
ingredient at hand for the right occasion."

In the "How to mix" section, ABSOLUT lets the visitor in on some tips and
tricks from behind the bar on how to make a stunning drink; fruity, spicy or
bitter. In only five or ten minutes anyone can learn to create and garnish an
impressive pre-dinner cocktail. The web site also features personal drink
top-lists by ABSOLUT visionaries, such as celebrity gossip blogger Perez
Hilton who really enjoys a High Heal
(http://absolutdrinks.com/Drinks/high-heel.aspx ).

Here are two suggestions for a cold winter day or the upcoming New Year's
party:

ABSOLUT APEACH TODDY
(http://absolutdrinks.com/Drinks/absolut-apeach-toddy.aspx )

ABSOLUT RASPBERRI ROYAL
(http://absolutdrinks.com/Drinks/absolut-raspberri-royal.aspx )

For more inspiration, please visit http://www.ABSOLUTDRINKS.COM

The Absolut Company has the worldwide responsibility for the production,
marketing and commercial development of ABSOLUT VODKA and Level Vodka.
ABSOLUT VODKA is the world's fourth largest premium spirits brand, and it is
sold in 126 markets. Every bottle of ABSOLUT VODKA is produced in Ahus in
southern Sweden. The head office is located in Stockholm. The Absolut Company
is a part of Pernod Ricard, which holds one of the most prestigious brand
portfolios in the sector.

For further information please contact:

Louise Aren, Global Director Integrated Marketing, The Absolut Company,
Tel: +46-8-744-72-83 direct, e-mail: louise.aren@absolut.com

Source: The Absolut Company

For further information please contact: Louise Aren, Global Director Integrated Marketing, The Absolut Company, Tel: +46-8-744-72-83 direct, e-mail: louise.aren@absolut.com

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