BetterEditor.org Media News

STOUGHTON, Wis., July 20 /PRNewswire/ -- The 15th edition of the leading third-party logistics guide, Who's Who In Logistics, has just been released. The new edition, in two volumes, has been expanded with in-depth profiles of over 200 3PLs.

Who's Who In Logistics profiles individual 3PL financial information, key personnel, IT usage and service capabilities. In addition, editorial evaluations, case studies and important news events are reported. Information is presented in sufficient detail to allow companies to quickly develop solid choices for logistics outsourcing initiatives.

Global supply chain managers such as DHL, CEVA, Kuehne + Nagel, Schenker/BAX, Expeditors, Penske and Ryder are covered extensively. In depth profiles are also presented for continentally based major players Fiege, Menlo, NFI, Ozburn-Hessey, Kenco, Kerry, Rudolf and others. Important niche specialists like ATC Logistics & Electronics, BNSF Logistics, Freightquote, GENCO, Luis Simoes, Progistix, Transplace and Verst Group are reviewed in detail.

"Since our first publication in 1994, our guides have become a primary information source for third-party logistics market information," said Richard Armstrong, chairman of Armstrong & Associates. "We are pleased with the quality of our global information expansion. 84 of the 3PL profiles highlight international providers. In our last edition, we added assessments of 3PLs overall capabilities, strengths and weaknesses to each profile. In this edition, we took it one step further by adding the designation Tier 1 Global Supply Chain Manager for over twenty major 3PLs. These providers all have extensive IT capabilities, over 5,000 employees and provide service to 90% or more of the world's Gross Domestic Product (GDP)."

The two volumes contain over 1,000 pages. They are available as PDF files or as an on-line subscription. On-line subscribers receive the PDF files as part of their purchases.

Both volumes can be purchased online at: http://www.3plogistics.com/shopsite/index.html.

About Armstrong & Associates:

Armstrong & Associates, Inc. is a supply chain management market research and consulting firm specializing in competitive benchmarking, mergers and acquisitions, strategic planning and logistics outsourcing. Armstrong & Associates also publishes "Warehousing in North America - 2007 Market Size, Major 3PLs, Benchmarking Prices and Practices", "U.S. and Global - 3PL Financial and Acquisition Results - 2006", and Who's Who in Latin American Logistics and Supply Chain Management.

Source:

Armstrong & Associates, Inc.
100 Business Park Circle
Suite 202
Stoughton, WI 53589 USA
Phone: (608) 873-8929 Fax: (608) 873-5509
Website: www.3PLogistics.com

First Call Analyst:
FCMN Contact:

Source: Armstrong & Associates

CONTACT: Armstrong & Associates, Inc., +1-608-873-8929, fax,
+1-608-873-5509

Web site:

http://www.3plogistics.com/
http://www.3plogistics.com/shopsite/index.html

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Profile: Media News

Initiative Will Result in Dedication of 50 Trees Through TreePeople

LOS ANGELES, July 20 /PRNewswire/ -- Next week as celebrities, artists, writers, talent scouts and fans descend upon Comic-Con International in San Diego, greenlightjobs will be working to ensure they see green. greenlightjobs, the media and entertainment industry's premier online recruitment source, has teamed up with nonprofit TreePeople of Southern California to raise awareness of the importance of preserving the environment.

Beginning July 25 through July 28, attendees are encouraged to visit booth #5136 and enter the greenlightjobs' Go Green raffle. greenlightjobs will randomly select the names of 50 individuals who will have a tree planted in their honor by TreePeople of Southern California. greenlightjobs will post the winners' names in its booth and on its job posting Web site at http://www.spotlightjobs.com/.

"What better way to raise awareness of how greenlightjobs accelerates the matching process between entertainment job seekers and employers than to tie it in with an environmentally proactive message? Green is our favorite color and we're thrilled to partner with TreePeople to preserve America's woodlands," stated Lisa Kaye, president and CEO of greenlightjobs.

Thousands of trees are planted each year through TreePeople's "Gift of Life" Tree Dedication program. With financial support from this program, TreePeople staff and volunteers work with several land management agencies to restore the mountains and park woodlands of Southern California.

Media Contact: Melissa A. Hicks, Mosaic Marketing, 877-238-4045 ext. 101

About greenlightjobs

greenlightjobs is the media and entertainment industry's premier source for creative and technical talent. The online service expedites and optimizes the hiring process by maintaining the largest global database of qualified, pre-screened candidates and providing employers with the technology to pinpoint potential hires based on compatibility. In addition, greenlightjobs allows employers to post career opportunities on its industry-specific job board at http://www.spotlightjobs.com/. For more information, visit http://www.greenlightjobs.com/.

About TreePeople

TreePeople's mission is to inspire the people of Los Angeles to take personal responsibility for the urban forest -- educating, training and supporting them as they plant and care for trees and improve the neighborhoods in which they live, work and play. For more information or to dedicate a tree online, visit http://www.treepeople.org/.

First Call Analyst:
FCMN Contact:

Source: greenlightjobs

CONTACT: Melissa A. Hicks of Mosaic Marketing, +1-877-238-4045, ext.
101, for greenlightjobs

Web site:

http://www.greenlightjobs.com/
http://www.treepeople.org/

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Profile: Media News

LAKE TAHOE, Calif., July 20 /PRNewswire/ -- Dealing with the ups and downs of the housing market is an ongoing challenge for real estate professionals or anyone trying to sell a home. What works one year may not be the best approach the next. A seller's market can swiftly shift to a buyer's market and vice versa. Authors Christine Ayres and Cindy Coverdale offer an exciting new tool for selling homes with their book, "Sell Your Home with Feng Shui" (now available through AuthorHouse).

Realtors across the country have come to appreciate the unique opportunity offered by preparing homes for the market using Feng Shui. From creating energetic curb appeal to dealing with difficult stairs, Sell Your Home with Feng Shui provides real estate professionals and homeowners everything needed to present a home in the best possible light. It contains full-color photos of staging techniques, success stories and a quick reference guide to use as a checklist.

Simple and straightforward, "Sell Your Home with Feng Shui" allows the seller to utilize the principles of Feng Shui without years of study or having to hire a professional. According to the authors, "Using these techniques does not require a large financial outlay or a lot of time and effort. Often, simply shifting the placement of what is already present in the home can do the trick."

Ayres is a professional Feng Shui consultant who has been involved with the art since 1989. She lived, worked and studied in Hong Kong for four years. Her company, Feng Shui Services, is based in the Lake Tahoe area of California and Nevada. Her work has been recognized by the national Feng Shui Journal and she has published regular monthly columns on Feng Shui over the past 10 years. Ayres has successfully staged thousands of properties for sale, working with Realtors, homeowners and real estate professionals. "Sell Your Home with Feng Shui" is her first book.

Coverdale, a certified Feng Shui consultant, began her studies in transcendental energy in 1999. She continues to expand her knowledge of Feng Shui as a member of the Katherine Metz Affiliate Program, studying the Black Sect teachings of Professor Lin Yun Rinpoche. She lives in the Lake Tahoe area with her husband, musician David Coverdale, and their son. Coverdale previously co-authored "Food That Rocks."

AuthorHouse is the premier publishing house for emerging authors and new voices in literature. For more information, please visit http://www.authorhouse.com/.

EDITORS: For review copies or interview requests, contact:
Justin Byrns, Publicity Coordinator
Tel: 800-839-8640, ext. 5312
Fax: 812-961-3133
Email: jbyrns@authorhouse.com
(When requesting a review copy, please provide a street address.)

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

First Call Analyst:
FCMN Contact:

Source: AuthorHouse

CONTACT: Justin Byrns, Publicity Coordinator of AuthorHouse,
+1-800-839-8640, ext. 5312, Fax: +1-812-961-3133, jbyrns@authorhouse.com

Web site:

http://www.authorhouse.com/

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Profile: Media News

CANYON COUNTRY, Calif., July 20 /PRNewswire/ -- Lenin Patino tells the heart-breaking story of his accidental shooting and difficult recovery in his new book "Lenin: A Soldier; A Story of Survival" (published by AuthorHouse - http://www.authorhouse.com/).

In 1992, 18-year-old Patino joined the U.S. Army with high hopes that his tenure there would lead to a more lucrative career than a high school diploma could provide. Impatient to begin his career as Cannon Crewman, Patino not only shaved his head in anticipation, but also pulled his own braces off with pliers, much to the chagrin of his mother and orthodontist.

Patino portrays basic training in vivid detail. He describes nights spent atop his own bedcovers in fear of a drill sergeant's displeasure, since he had not yet been taught the proper method of making up his bed. He touches affectionately on mess-room brawls, ditch-digging and "dusting" (punishment) by eager drill sergeants, immersing the reader wholeheartedly into his own training days.

However, tragedy strikes Patino in March of 1993. In a rare unoccupied moment, Patino looks up from his television set to see a fellow soldier waving a gun in his face. Annoyed, Patino challenges him to shoot, not comprehending that his opponent was intoxicated. That mistake nearly cost him his life.

Three weeks later, Patino wakes up to discover himself unable to speak or communicate in any way. He watches in horror as his family prays over him and discusses his impending death. To them, he appears to be in a deep coma.

As Patino struggles to survive, his harrowing story takes readers to hospitals in Kansas and California and finally to foreign soil in Colombia where he recuperates on his grandparents' farm and eventually meets his future wife.

Patino's refusal to give up in the face of catastrophe is a moving and inspirational story which he hopes will aid the thousands of other disabled veterans in their own struggles. Now married with two beautiful children, he says, "If this book can inspire at least one person to keep fighting when it seems they are up against impossible odds, or if it prevents one family from abandoning a loved one facing a terrible situation, then it was worth writing." "Lenin: A Soldier; A Story of Survival" is Patino's first book. More information can be found at http://www.leninpatino.com/.

AuthorHouse is the premier book publisher (http://www.authorhouse.com/) for emerging, self-published (http://www.authorhouse.com/GetPublished/FAQ.aspx) authors. For more information, please visit http://www.authorhouse.com/.

EDITORS: For review copies or interview requests, contact:
Promotional Services Department
Tel: 888-728-8467
Fax: 812-961-3133
Email: pressreleases@authorhouse.com
(When requesting a review copy, please provide a street address.)

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

First Call Analyst:
FCMN Contact:

Source: AuthorHouse

CONTACT: Promotional Services Department of AuthorHouse, +1-888-728-8467,
Fax: +1-812-961-3133, pressreleases@authorhouse.com

Web site:

http://www.leninpatino.com/
http://www.authorhouse.com/

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Profile: Media News

The Two Discuss Issues & Recovery Plan Outlined in New Ford Book

NASHVILLE, Tenn., July 20 /PRNewswire-FirstCall/ -- Clifton Lambreth, 20- year plus Ford veteran and author of the recently released new Ford book -- 'Ford and the American Dream - Founded On Right Decisions' -- risked it all to write the business novel which he believes will help Ford get back on track. Lambreth literally put his job on the line when he sent Alan Mulally, CEO of Ford, the first copy of the book, hot off the press. Well, no pink slip this time! Mulally embraced the book with praise and immediately requested a meeting with Lambreth to discuss it in detail.

Lambreth said of the meeting, "I firmly believe that Ford can and will return to the vision and principles the company was founded on. When I got a call from headquarters, I braced for what destiny had in store. The call was from Mulally himself. He said he 'loved the book' and that it illustrated the best turn-around recovery plan he had ever read and he invited me for lunch."

"We met for lunch on Wednesday, June 13th at Fairlane Manor in Dearborn, - once the home of Ford's founder Henry Ford. "Just for a second, I could imagine Henry Ford was there with us, smiling. Mulally thanked me for having the 'courage to write the book.' He was keenly receptive to openly discussing issues facing the company," Lambreth recalled.

"What a breath of fresh air to have a CEO who listens to feedback! From maintenance team to CEO - everybody is reading Ford and the American Dream - Founded On Right Decisions. I look forward to working with Mulally in the future in the efforts to return Ford to greatness," concluded Lambreth.

Lee Iacocca, former Chrysler CEO, and former Ford President, also praised the new Ford book stating: "I truly enjoyed the read and appreciated the inclusion of my quote in the book. I still stand by those words today."

Ford and the American Dream - ISBN-10: 1-933-71544-8

www.ExecutiveBooks.com - www.thefordbook.com

Available at Barnes and Noble, Borders, Books a Million or your local bookstore.

First Call Analyst:
FCMN Contact: mary@babailov.com

Source: Executive Books, Inc.

CONTACT: Melissa Webb, +1-931-698-6897 Melw@charterinternet.com

Web site:

http://www.thefordbook.com/

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Profile: Media News

NEW YORK, July 20 /PRNewswire/ -- The 11th Annual Shared Services Summit is shaping up to be even bigger and better than ever before! An alarming amount of people are registering to learn and network with the award winning speakers on the program. This gathering of CFO's, VP's and Director's of Shared Services, Finance and Accounting, HR, IT, Supply Chain and Procurement professionals will be together on September 16-20th at the Venetian Hotel in Las Vegas, NV.

Shared Services Summit is the annual west coast flagship conference and is the sister event to the world's largest shared services conference -- Shared Services Week. It will be host to 25 hard hitting business case studies from best-in-breed shared services leaders, 7 peer-to-peer roundtable discussions, 11 deep dive extended workshops and 2 corporate site tours, 25+ solution providers and consultants, and new international speakers from Australia, New Zealand and South Africa.

Attend the Shared Services Summit and have your questions answered and benchmark with the best, whether you are part of a new shared services organization, or from an established shared services organization. You can hear from a dynamic speaker faculty representing companies in all stages of their business lifecycle; planning, implemented growth or maturity

Top speakers include:

-- Frank Cocuzza, CFO -- Penske Truck Leasing LLP
-- Neil Padley, GM, HR Corporate & Shared Services -- Air New Zealand
-- Al Birtch, Executive VP and Chief Administration Officer -- Concentra
Financial
-- Janet Arthur, Senior Director Columbus Accounting Center -- McDonald's
-- Bill Parker, VP Shared Services - Sprint Nextel
-- Virginia Forster, Senior Manager Corporate Real Estate -- Spherion
Corporation
-- Rob Stamer, VP, Financial Controller -- URS Corporation
-- Dave Griebl, VP Shared Services, Monster Worldwide
-- Steven McCaffrey, Managing Director Shared Application Services, Bank
of America
-- Richard J. Rowan Jr, Director Global Shared Services -- TRW Automotive
-- Jeff Burge, VP of Finance, Las Vegas Sands Corporation

Previous attendees have stated, "What I like most about the Shared Services conferences is the diversity of the track programs, how there is a lot of different options such as customer service, performance management and new shared services organizations. So there are a broad range of topics which makes it very easy to choose the best topics to suit your needs." Kevin Woods, Director of Customer and Data Services, American Diabetes Association

For more information please call 1-800-882-8486 or visit the website at www.iqpc.com/us/sharedservicessummit

The Shared Services and Outsourcing Network was established in the late nineties to better focus IQPC's shared services expertise and serve the changing needs of the corporate practitioners. SSON has the leading edge in international shared services expertise. Our research staff work from international offices (US, UK, Germany, Singapore, Australia, Canada, South Africa) to research current trends and developments in shared services; we bring this information to our members via our monthly publication, regular e- news bulletins, organized site visits, benchmarking, roundtables, and conferences. The SSON publishes a "Most Admired Shared Services Organizations" list every year, and organizes the prestigious Annual Shared Services Excellence Awards.

Shared Services & Outsourcing Network www.sharedservicesnetwork.com is a division of the International Quality & Productivity Center (IQPC). IQPC, and its parent organization, Penton Learning Systems (founded in 1973), have trained over 2 million executives at more than 50,000 conferences and seminars.

First Call Analyst:
FCMN Contact:

Source: The Shared Services and Outsourcing Network

CONTACT: Erica Crowder, +1-646-502-3260, info@iqpc.com, for The Shared
Services and Outsourcing Network

Web site:

http://www.sharedservicesnetwork.com/
http://www.iqpc.com/

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Profile: Media News

DALLAS, July 20 /PRNewswire/ -- The Texas Employee Confidence Index increased in June to 61.8, up four points from May, according to the latest Spherion(R) Employment Report. The monthly survey of Texas workers, conducted by Harris Interactive(R) on behalf of Spherion Corporation, revealed that more workers are optimistic about the job market and more are confident in their ability to find a new job.

Results from the Texas Employment Report:

-- Two-thirds (66%) of workers are confident in their ability to find a
new job, up 10 percentage points from May.

-- Thirty-one percent of workers believe that more jobs are available, an
increase of seven percentage points from the previous month.

-- Forty-one percent of workers report they are likely to look for a new
job in the next 12 months, an increase of four percentage points from
May.

"Employee confidence increased significantly in Texas. Across the state, we're seeing evidence of a strengthening job market as a result of increased demand for workers in key industries, including a recent spike in the energy industry," said Kim Lockhart, director of operations for Spherion in Texas. "While this is certainly good news for workers, the picture isn't as bright for employers who are facing a tight market for skilled workers as unemployment rates hover near historic lows. And, some may see the fact that many Texas workers plan on changing jobs soon as a good sign, they need to consider how easy it will be to backfill their vacated positions. There is a bright spot, however. We're continuing to see a trend of more candidates willing to explore career opportunities in fields other than where they are currently working as employers offer more incentives and cast a wider net."

Link to full Report & Methodology:

http://spherion.mediaroom.com/pressroom/index.php?s=43&item=403

About Spherion

Spherion Corporation is a leading recruiting and staffing company that provides integrated solutions to meet the evolving needs of companies and job candidates. As an industry pioneer for 60 years, Spherion has screened and placed millions of individuals in temporary, temp-to-hire and full-time jobs. Positions range from administrative and light industrial to a host of professions that include accounting/finance, information technology, engineering, manufacturing, legal, human resources and sales/marketing.

With approximately 650 locations in the United States and Canada, Spherion delivers innovative workforce solutions that improve business performance. Spherion provides its services to more than 8,000 customers, from Fortune 500 companies to a wide range of small and mid-size organizations. Employing 375,000 people annually through its network, Spherion is one of North America's largest employers. To learn more, visit www.spherion.com. For up-to- date career tips and trends, visit Spherion's career blog, The Big Time(SM), at www.spherion.com/careerblog.

Source: Spherion Corporation

CONTACT: Media, Lesly Baer, of Spherion Corporation, 800-422-3819,
leslybaer@spherion.com

Web site: http://www.spherion.com/
http://www.spherion.com/careerblog
http://spherion.mediaroom.com/pressroom/index.php?s=43&item=403

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Profile: Media News

COLUMBUS, Ohio, July 20 /PRNewswire/ -- The Ohio Employee Confidence Index reached a new high for 2007, increasing 4.8 points to 58.7 in June, according to the Spherion(R) Employment Report. The monthly survey conducted by Harris Interactive(R) on behalf of Spherion Corporation, shows that the increase was due to a higher percentage of workers reporting optimism in the economy and job availability.

Results from the Ohio Employment Report:

* Thirty-one percent of workers believe that more jobs are available,
compared to 19 percent in May.

* More workers believe the economy is strengthening. Specifically, 23
percent report the economy is getting stronger, increasing nine
percentage points from the previous month.

* 65 percent of workers are confident in their ability to find a new job,
rising two percentage points from May.

"Ohio workers have good reason to be confident," said Robert Schulte, Spherion franchise owner in Ohio. "Employment is still fairly strong, however, qualified people are getting more difficult to find. Our clients are requesting more workers in skilled trades, as well as those with a technical background. In addition, we have seen the service sector picking up. Heading into the second half of the year, we fully expect hiring to continue to increase and to see a lift in the auto manufacturing industry."

Link to full Report & Methodology:

http://spherion.mediaroom.com/pressroom/index.php?s=43&item=401

About Spherion

Spherion Corporation is a leading recruiting and staffing company that provides integrated solutions to meet the evolving needs of companies and job candidates. As an industry pioneer for 60 years, Spherion has screened and placed millions of individuals in temporary, temp-to-hire and full-time jobs. Positions range from administrative and light industrial to a host of professions that include accounting/finance, information technology, engineering, manufacturing, legal, human resources and sales/marketing.

With approximately 650 locations in the United States and Canada, Spherion delivers innovative workforce solutions that improve business performance. Spherion provides its services to more than 8,000 customers, from Fortune 500 companies to a wide range of small and mid-size organizations. Employing 375,000 people annually through its network, Spherion is one of North America's largest employers. To learn more, visit www.spherion.com. For up-to- date career tips and trends, visit Spherion's career blog, The Big Time(SM), at www.spherion.com/careerblog.

Source: Spherion Corporation

CONTACT: Lesly Baer of Spherion Corporation, +1-800-422-3819,
leslybaer@spherion.com

Web site:

http://www.spherion.com/
http://www.spherion.com/careerblog

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Profile: Media News

WARRENDALE, Pa., July 20 /PRNewswire/ -- SAE International's inaugural Commercial Vehicle Excellence in Media Awards will grant five cash prizes to journalists, broadcasters and photographers covering the industry.

SAE International will award a grand prize of $500 and four runner-up prizes of $100 for the best entries in the categories of print articles, broadcasts, books and photographs about the commercial-vehicle industry. Commercial vehicles include trucks, farm equipment vehicles, public transportation vehicles and construction equipment vehicles. Nominated work must have appeared for the first time between Aug. 1, 2006, and July 31, 2007.

"Serving the commercial-vehicle industry is a very important aspect of SAE International's global mission," Herb Kaufman, SAE International's Director of Commercial Vehicle Business and Chief Technology Officer, said. "We appreciate the significant role that media professionals play in covering this industry.

"It's important that the public understands the vital role that commercial vehicles play in all our lives, and we rely on the media to help us deliver that message. The media plays a huge role in helping us educate the general public."

The competition will be judged by an independent panel of respected journalism professors with newsroom experience. Final tabulations will be calculated by Stelmack Dobransky & Eannace, LLC, a certified public accounting firm.

The awards will be presented at the 2007 SAE Commercial Vehicle Engineering Congress and Exhibition, Oct. 30-Nov. 1 in Rosemont, Ill.

For complete award rules and entry information, visit http://pr.sae.org/

Contact: Nancy Lewis or Shawn Andreassi, +1-248-273-4092 or pr@sae.org

First Call Analyst:
FCMN Contact:

Source: SAE International

CONTACT: Nancy Lewis or Shawn Andreassi of SAE International,
+1-248-273-4092, pr@sae.org

Web site:

http://pr.sae.org/

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Profile: Media News

International Organization Pays Tribute to Individuals for their Effectiveness in Presenting Psychological Type Concepts

MOUNTAIN VIEW, Calif., July 20 /PRNewswire/ -- The Association for Psychological Type International (APTi) has awarded honors to noted CPP author Allen Hammer, Ph.D., Consultant, Manfredo-Curtis Associates, and Robert Weigand, Director of Management Training and Development, St. Luke's Hospital & Health Network, for their work with CPP, Inc., an industry leader in research, training, and organizational development tools, including the Myers-Briggs Type Indicator(R) (MBTI(R)) instrument.

In recognition of his development of the MBTI(R)Complete personality assessment tool for CPP, Hammer received the "Innovations in Training and Education Award," which acknowledges individuals working in the field of psychological type for originality, creativity, or unusual effectiveness in presenting psychological type concepts.

"MBTI(R)Complete is an important innovation for MBTI practitioners and trainers," said John Lord, Executive Director, APTi. "With the Myers-Briggs(R) instrument online and packaged with a basic interpretation of an individual's four-letter personality type, practitioners are freed up from having to provide that initial, basic interpretation. MBTI(R)Complete allows them to instead spend that time with clients applying type knowledge to their situation."

"MBTI(R)Complete enables HR professionals to spend less time interpreting personality assessment results and more time improving personal and organizational performance," said Maria Patrick, Co-President, CPP, Inc.

Thanks to Hammer's work, MBTI(R)Complete helps to fulfill Isabel Briggs Myers' vision of making the benefits of type available to as many people as possible, and by doing that, make their "perceptions clearer, their judgments sounder, and their life closer to their heart's desire."

Also honored was Robert Weigand who received the "Organizational Excellence Award" for his powerful use of the MBTI instrument to boost employee satisfaction and retention, improve customer satisfaction, and enhance teamwork and communication at St. Luke's Hospital & Health Network. The award recognizes exceptional work outside the field of psychological type for the ethical use of type to improve business practices and employee work life.

"The MBTI assessment was used to provide a foundation upon which St. Luke's entire leadership initiative was built," said Lord. "The use of the MBTI [tool] was essential to the achievement of St. Luke's strategic objectives of leadership development, team building, and promoting a better environment. There is strong evidence of a positive impact on the bottom line, customer satisfaction, and employee satisfaction."

In conjunction with making St. Luke's an "MBTI organization," Weigand and his colleague Richard Wagner developed an outcomes measure which is an invaluable tool for both the MBTI practitioner and researcher. This method of measuring the results of introducing type into an organization or group has subsequently been published by CPP in the book Measuring Results of MBTI(R) Type Training: ROI in Action.

With more than two million administrations per year, the Myers-Briggs instrument continues to be the most widely-used personality assessment in the world for understanding "normal" personality differences and using this insight to enhance and improve individual, team, and organizational performance. Developed by Isabel Briggs Myers and Katherine Cook Briggs to make Carl Jung's theory of psychological type understandable and useful in everyday life, the instrument is used within a multitude of fields.

About CPP, Inc.

Since its founding in 1956, CPP, Inc., has been a leading publisher and provider of innovative products and services for individual and organizational development. CPP has been supplying reliable training solutions to businesses of all sizes, including the Fortune 500, for more than 50 years. The company's hundreds of distinct offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. Among CPP's world-renowned brands and services are CPP Professional Services; the Myers-Briggs Type Indicator(R) (MBTI(R)), Strong Interest Inventory(R), Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO-B(R), CPI 260(R), and California Psychological Inventory(TM) (CPI(TM) 434) assessments; and Davies-Black(R) Publishing.

For more information on CPP, visit http://www.cpp.com/.

About the Myers-Briggs Type Indicator(R) Instrument

The MBTI instrument is the most trusted and widely used personality assessment in the world. Participants identify their preferences on four dichotomies -- Extraversion-Introversion, Sensing-Intuition, Thinking-Feeling, and Judging-Perceiving -- which are then sorted into one of 16 possible four-letter types. Learning about MBTI type helps people understand and appreciate individual differences and uncover more effective ways to communicate and work with one another.

About APT International

The Association for Psychological Type International, founded in 1979, is an international membership organization open to any individual interested in personality type. APTi members come from a variety of backgrounds and professions including positions in business and industry, organization development, religion, education, psychotherapy, and counseling. Members seek to extend the development, research, applications, and ethical use of type theory.

For more information on APTi, visit http://www.aptinternational.org/.

MBTI, Myers-Briggs Type Indicator, and Myers-Briggs are registered trademarks of the Myers-Briggs Type Indicator Trust. Strong Interest Inventory, FIRO-B, CPI 260, and Davies-Black are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.

First Call Analyst:
FCMN Contact:

Source: CPP, Inc.

CONTACT: Yasemin Krause of MSR Communications, +1-415-989-9000,
yasemin@msrcommunications.com; or Leah Walling of CPP, Inc., 1-800-624-1765,
lwalling@cpp.com

Web site:

http://www.cpp.com/
http://www.aptinternational.org/

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Profile: Media News